IMPACT OF SOCIAL MEDIA MARKETING

Summary The rapid expansion of digital technology and the widespread use of social networking platforms have significantly transformed modern marketing practices. Social media marketing has emerged as one of the most effective tools for brand promotion, particularly in industries such as apparel where visual appeal and consumer engagement are highly important. The purpose of this research is to examine the impact of social media marketing on the promotion of apparel brands and to understand how social media platforms influence consumer awareness, engagement, and purchase behaviour.