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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM64878
Volume:
10 |
6 |
Jun 2026
Pages:
1-27
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
school of finance and commerce
Galgotias university
school of finance and commerce
Galgotias university
school of finance and commerce
Galgotias university
Over the past few years, social networking has turned into a central feature of daily routines and has reshaped how individuals find and distribute information. Services including Facebook, Instagram, X (previously Twitter), YouTube, LinkedIn, along with many web-based discussion communities, now act as leading channels for finance-related headlines, investing guidance, and market developments. People who invest are not limited anymore to older channels like print media, broadcast TV, professional advisors, or corporate disclosures. Rather, they more often turn to these online networks to collect details, follow shifts in the markets, and gauge crowd mood before placing their money.The fast expansion of internet access and mobile phone use across India has fueled broad use of these networks among market participants. Participation by individual investors in India’s markets has risen sharply, particularly following the shift to digital financial services and the rise of web-based trading access. These networks have been vital to that change by making financial material simple to reach and by letting users engage with specialists, prominent voices, and other investors. Consequently, conversations about investing are available to a wider share of the public. A key benefit of these networks is how rapidly updates spread. Reports on firms, macroeconomic developments, policy actions, and price swings can arrive to investors almost immediately. This rapid stream enables people to remain informed and respond without delay. Also, these services create space for exchanging insights, improving financial literacy, and building market understanding, especially for younger participants and newcomers. A large number of users rely on them to understand choices like shares, pooled funds, exchange-listed funds, and additional financial products. Yet, the expanding sway of these platforms over investing choices brings multiple difficulties. Material posted there is not consistently correct, confirmed, or dependable. Gossip, deceptive tips, fabricated stories, and unsupported forecasts may harm how investors act. A lot of participants can end up choosing based on feelings, trending excitement, or influencer viewpoints instead of doing sound financial evaluation. This pattern may produce weak results and heighten swings in the market. India’s markets have seen multiple cases in which online chatter has shaped mood and trading behavior. Digital groups and well-known personalities frequently influence how people view certain shares, industries, or investing possibilities. This increasing influence underscores the importance of examining how these platforms shape investor decisions and whether the effect improves or worsens results. For that reason, research on how these networks shape investment choices in India’s financial markets is becoming more important. It supports measuring how strongly these platforms sway behavior, which elements guide choices, and what advantages and dangers come with treating social media as a financial source. Results from this kind of research can assist investors, financial organizations, oversight bodies, and government decision-makers in encouraging well-informed and accountable investing in a digital era.
KEYWORDS
This research investigated how social networking sites affect investing choices within India’s financial market. Drawing on a review of secondary information gathered from academic publications, industry materials, and financial references, the findings indicate that these platforms have become a strong force shaping investor conduct and the process of making investment choices. As online channels have grown more widely used, investors now obtain details, judge opportunities, and engage with other market actors in notably different ways. The work also shows that social media gives investors rapid availability of financial details, market news, specialist views, and learning resources. Consequently, it has played a major role in boosting financial understanding and motivating broader involvement in financial markets. For seasoned participants and beginners alike, these networks now serve as important information hubs, helping them reach investment decisions with better grounding.
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Publication Date
6/12/2026
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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