Impact of social media on Travel Behavior post Covid-19 Pandemic- Evidence from Bangalore City

The study aims to understand the impact of social media on travel behavior of people in Bangalore post Covid-19 Pandemic period. The Covid-19 pandemic significantly affected the travel and tourism industry worldwide, leading to changes in travel behavior and preferences. Social media platforms have now emerged as powerful tools of information dissemination, travel planning and decision making. This study seeks to understand how social media has influences travel behavior in Bangalore City. The study examined various aspects such as social media usage pattern, traveler choice of destination, actual travel experience over online reviews and how consumer learning process has changed in relation to travel decisions as a result of social media content.