Impact of Sustainable Marketing Strategies on Consumer Satisfaction Towards Organic Products

This study investigates the impact of sustainable marketing strategies on consumer satisfaction in the organic product. As consumers increasingly prioritize health, environmental protection, and ethical practices, organic products gain prominence in the marketplace. The research focuses on four key components of sustainable marketing namely eco-friendly products, fair pricing, ongoing promotion, and eco-friendly distribution and examines their impact on consumer satisfaction. Data are collected from 60 regular buyers of organic products through a structured questionnaire and analyzed using percentage analysis, correlation, and regression methods. The findings reveal that all four components positively affect consumer satisfaction, with eco-friendly products and fair pricing showing the strongest influence. Ongoing promotion and sustainable distribution also contribute to higher satisfaction levels. The study highlights that businesses implementing sustainable marketing practices can enhance consumer trust, loyalty, and overall satisfaction while supporting environmental and social well-being. This research provides practical insights for firms to align marketing strategies with consumer expectations for sustainability and contributes to academic understanding of the relationship between green marketing and consumer behavior.