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Paper ID:IJSREM63403

Impact of Technology on Fashion Design: Creativity, Production, Sustainability, and Consumer Engagement

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM63403

Volume:

10 |

5 |

May 2026

Pages:

1-10

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM63403

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

Dr Rahul Kushwaha

Dr Rahul Kushwaha

Textile Design Department

National Institute of Fashion Technology Daman

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Avita Singh

Avita Singh

Journalism & Mass Communication

Freelance Journalist

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Abstract

This research paper investigates how technology significantly impacts all facets of fashion design, from the initial ideation stages through to the actual making and how consumers interact with it. With ongoing technological advancements, its incorporation into the fashion sector has dramatically altered established methods, driving progress, environmental responsibility, and ease of access. Employing a multidisciplinary perspective, this study delves into the significant effect of technology in molding contemporary fashion design, scrutinizing its effects on the methods of design, the materials used, the manufacturing processes, the experiences of consumers, and the future direction of the industry. The objective of this research is to offer a thorough grasp of how technology has become a fundamental element in transforming every dimension of fashion design, from the very first concept to the finished product, underscoring its consequences for designers, producers, customers, and the industry as a whole. By analyzing these changes, this work adds to the current discussion about the mutually beneficial connection between technological innovation and creative expression in fashion design.

KEYWORDS

KEYWORDS: Digital Fashion Manufacturing Technology E-commerce Digital Fashion Tech-Driven Design 3D Printing Eco-Friendly Materials Virtual Reality's Role in Fashion

Cite This Article

Dr Rahul Kushwaha, Avita Singh, "Impact of Technology on Fashion Design: Creativity, Production, Sustainability, and Consumer Engagement," International Journal of Scientific Research in Engineering and Management, vol. 10, no. 5, pp. 1-10, May 2026. https://doi.org/10.55041/IJSREM63403

Full Article/Conclusion

The integration of technology into fashion design has initiated a transformative shift, revolutionizing every stage of the design process from conceptualization to final production. This research highlights the multidimensional impact of technology, demonstrating its significant influence on creativity, manufacturing, sustainability, and consumer engagement within the fashion industry. The incorporation of advanced digital tools such as Virtual Reality (VR), Augmented Reality (AR), and 3D printing has expanded the possibilities of fashion conceptualization and product creation. These technologies enable designers to experiment with innovative ideas, develop accurate prototypes, and create interactive and personalized fashion experiences, thereby enhancing both creativity and functionality. Technological advancements in manufacturing, including automation, robotics, and Artificial Intelligence (AI), have optimized production efficiency while maintaining high quality standards. These innovations have modernized conventional production systems by improving precision, reducing lead times, and strengthening supply chain management. Consumer interaction has also been significantly transformed through e-commerce platforms, social media, and digital marketing strategies. These platforms have enhanced accessibility, personalization, and brand engagement, reshaping consumer behaviour and retail experiences within the fashion sector. Despite these advancements, sustainability and ethical concerns remain important challenges. Although technology supports eco-friendly materials, recycling innovations, and transparent supply chains, issues related to waste management, labour practices, and ethical production continue to require careful attention. Looking ahead, the future of fashion design is expected to witness deeper integration of AI-driven customization, sustainable technologies, and hyper-personalized consumer experiences. However, achieving a balanced technological future will require responsible innovation, ethical governance, data privacy protection, and inclusive accessibility. In conclusion, the synergy between technology and fashion design has propelled the industry into a new era of innovation, connectivity, and creative transformation. The continued evolution of technology promises a future centered on sustainability, personalization, and enhanced consumer experiences, provided that ethical considerations and responsible practices remain integral to this technological progression.

References

1.                Gupta, R., & Sharma, P. (2021). Impact of digital transformation on the Indian fashion retail industry. International Journal of Creative Research Thoughts, 9(5), 1123–1131. 2.                Singh, A., & Verma, N. (2020). Role of artificial intelligence in fashion forecasting and consumer behaviour analysis in India. Journal of Textile and Apparel, Technology and Management, 11(3), 45–57. 3.                Patel, K., & Mehta, S. (2022). Sustainable fashion practices and technological innovations in Indian textile industries. Indian Journal of Fibre & Textile Research, 47(2), 210–218. 4.                Fashion Design Council of India. (2021). Digital innovation and future trends in Indian fashion. FDCI Research Reports. 5.                Kumar, V., & Joshi, R. (2019). E-commerce and consumer engagement in the Indian fashion industry. International Journal of Management Studies, 6(4), 88–97. 6.                Confederation of Indian Industry. (2023). Technology integration in India’s textile and apparel sector. CII Publications. 7.                Reddy, P., & Nair, S. (2021). Smart textiles and wearable technology: Emerging opportunities in India. Asian Journal of Textile Research, 14(1), 66–74. 8.                Textile Association (India). (2022). Innovations in textile manufacturing and sustainable production systems. Textile Association of India Journal. 9.                Bertola, Paola, & Teunissen, José. (2018). Fashion 4.0: Innovating fashion industry through digital transformation. Research Journal of Textile and Apparel, 22(4), 352–369. 10.             Casciani, Domenico, Chkanikova, Olga, & Pal, Rudrajeet. (2022). Exploring the nature of digital transformation in the fashion industry: Opportunities for supply chains, business models, and sustainability-oriented innovations. Sustainability: Science, Practice and Policy, 18(1), 773–795.

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Publication Date

5/18/2026

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Review Rounds: 2

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