Implementation of Web Push Notification Platform

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Description

Implementation of Web Push Notification Platform

Ruturaj Pandav, Chitrangad Patil, Bhagyashri Nandgaonkar, Sakshi Waghmare, Prof Ms. Sampada Kulkarni

ABSTRACT

Web push notifications are alerts that are sent to a website visitor's device via a browser, providing a way to increase user engagement and improve conversion rates. By allowing websites to send targeted, personalized notifications even when users are not actively browsing, push notifications can greatly enhance the digital experience for users. As part of our research project, we designed a push notification system that makes it easy for websites to send push notifications to their users. Our system includes powerful features such as A/B testing, which allows randomized experiments on two variants of push notifications to determine which one performs better, as well as segmentation, which enables more effective message targeting by creating target audiences. In addition, our system includes analytics to help track the performance of notification campaigns in real-time. We used ReactJS for client-side rendering, NodeJS for server-side processing, and MySQL as our database. Our push notification system represents a significant advancement in web push technology, enabling businesses and website owners to more effectively connect with their audiences and drive engagement and conversions.

Keywords - Push notification platform, Web push notifications

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