IMPORTANCE OF INTEGRATED COMMUNICATION
SUKESH T.N.
PES1202202923
ABSTRACT: -
Integrated communication is an important part of modern business operations. It refers to the coordination of all aspects of communication – from advertising and promotions to public relations, customer service, and internal communications – to ensure a consistent message is being delivered to all stakeholders. Integrated communication helps businesses remain competitive in today's increasingly globalized market. Integrated communication is important for businesses because it can help them reach a broader audience, build trust with stakeholders, and create a unified brand image. By coordinating all communication activities, businesses can ensure that their messaging is consistent across various channels and platforms. This can be beneficial for building customer trust and loyalty, as customers will recognize the same message regardless of the medium they use to access it. Integrated communication also helps businesses remain competitive in a crowded marketplace. By coordinating messaging across multiple channels and platforms, businesses can reach a wider audience and ensure their message is seen and heard by potential customers. This increases the chances of customers engaging with their product or service and ultimately leads to increased sales and profits. Finally, integrated communication helps businesses create a unified brand image. By coordinating messaging across all communication channels, businesses can ensure that their image is consistent and recognizable by customers. This helps customers identify and trust the company, increasing their chances of making a purchase. In conclusion, integrated communication is an important tool for businesses to remain competitive in today's increasingly globalized market. It helps businesses reach a broader audience, build trust with stakeholders, and create a unified brand image. Ultimately, integrated communication can be beneficial for businesses as it increases the chances of customers engaging with their product or service, leading to increased sales and profits.
