Improving Halal Accessibility in India: Identifying Barriers, Adopting Mobile Technology Solutions

Improving Halal Accessibility in India: Identifying Barriers, Adopting Mobile Technology Solutions

Sara Elias, Assistant Professor at the Center for Management Studies, Jain (Deemed-to-be University).

Vamshika Raghav, Student at the Center for Management Studies, Jain (Deemed-to-be University).

Hana Syed, Student at the Center for Management Studies, Jain (Deemed-to-be University).

Vinnesha Muthukumar , Student at the Center for Management Studies, Jain (Deemed-to-be University).

Suhani Jain, Student at the Center for Management Studies, Jain (Deemed-to-be University).

Joshitha Viji, Student at the Center for Management Studies, Jain (Deemed-to-be University).

Priyanka Jaiswal, Student at the Center for Management Studies, Jain (Deemed-to-be University).

Abstract

This research paper explores the challenges faced by Muslims in accessing halal food in India and proposes a mobile application as a solution to enhance halal accessibility. The study utilizes a combination of secondary and primary research methods, including surveys and literature reviews, to investigate the prevalent issues and potential solutions. The findings reveal that the lack of awareness among non-Muslims, coupled with misconceptions about halal certification, contributes to the limited availability of halal options. Additionally, political tensions and cultural norms further hinder halal accessibility in India. To address these challenges, the paper suggests the development of a mobile application that provides users with information about halal-certified restaurants and products, as well as a platform for community engagement. The proposed app aims to empower Muslim consumers and promote inclusivity within the food ecosystem.

Keywords : Halal accessibility,Mobile application,Muslim consumers,India,Challenges