IMPROVING MARKETING STRATEGY BY USING MACHINE LEARNING AND GPS TRACKING

“Hawkar and Vendor is a remarkable software program that utilizes Global Positioning System (GPS) or radio frequency identification (RFID) to define geographical boundaries. Essentially, Hawkar and vendor create a virtual barrier known as geofencing, which is an innovative technology enabling an online marketplace for proactive contextual services. This technology allows users to easily discover and subscribe to interesting services, while enabling providers to offer their services for a variety of applications such as electronic toll collection, contextual advertising, or tourist information systems, without the need for additional infrastructure. The primary objective of this research was to explore how the use of spatial data can enhance advertising performance for customers. Tracking systems and monitoring, based on global navigation services by satellite and including geofencing functionality, could also contribute to pinpointing the exact location of an institution or company, thereby enhancing sales and business prospects efficiently. This shift allows for advertising on smartphones as an economically and accurately tested alternative to large billboards.”