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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM37828

India's Small Car Market: Understanding Consumer Needs and Preferences

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM37828

Volume:

8 |

10 |

Oct 2024

Pages:

Publication Frequency:

Monthly (12 issues per year)

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Not assigned

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

AKB

Anjan Kumar Bordoloi

P(AKS

Prof. (Dr.) Anil Kumar Sharma

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Abstract

The Indian automobile market has witnessed unprecedented growth, driven by the expanding middle class (Narayan, 2010). The paper highlighted the factors influencing purchasing decisions when buying small cars. A comprehensive analysis of existing literature reveals that value, comfort, efficiency, accessibility, ambition, and need significantly impact consumer brand preferences (Anandh & Shyama, 2014).

KEYWORDS

Consumer Behavior Small Cars Brand Preference.

Cite This Article

Anjan Kumar Bordoloi, Prof. (Dr.) Anil Kumar Sharma, "India's Small Car Market: Understanding Consumer Needs and Preferences," International Journal of Scientific Research in Engineering and Management, vol. 8, no. 10, Oct 2024.

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Publication Date

6/9/2024

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Double-Blind Peer Review

Review Rounds: 2

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The authors declare no conflict of interest related to this research work.

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