Influencer Marketing vs Traditional Advertising: A Comparative Study on Consumer Trust

In today’s fast-changing marketing world, the way brands connect with consumers has changed. This paper compares two popular approaches: influencer marketing and traditional advertising, focusing on their impact on consumer trust. Using a mixed research method, this study includes online surveys and expert interviews to understand how people react to these two types of marketing. The results show that influencer marketing builds more trust, especially among younger audiences, while traditional advertising still holds importance in creating brand awareness. This research helps businesses understand how to choose the right strategy based on their goals and target audience.