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Stream/Area:
-
Subject:
-
Paper ID:
10.55041/IJSREM15071
Volume:
6 |
6 |
Jun 2022
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
Social media where people can create, share and exchange information has now become a part and parcel of everyone’s life. Electronic Word of Mouth (EWOM) plays a prominent role in influencing the online buying intention of the customers as customers highly rely on the reviews shared by others. This paper extends the knowledge of EWOM by developing a conceptual model. Exploratory Research Design has been used to identify the two categories of antecedents to EWOM i.e. Information and Source.
KEYWORDS
Publication Date
6/25/2022
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
Funding Information
No funding information available for this research.
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