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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM47060

Innovations and Challenges in E-Commerce Fashion Sites: An All-Inclusive Analysis

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM47060

Volume:

9 |

5 |

May 2025

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/ijsrem47060

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

MZ

Maaz Zaheer

MS

Manvendra Singh

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Abstract

The online fashion business has experienced a dramatic shift, fueled by technological innovation, changing consumer attitudes, and the convergence of digital channels. The critical elements driving the success of fashion internet retailers such as personalization, visual merchandising, virtual experiences, sustainability, and security are discussed in this paper. By examining the prevailing trends and setbacks, the research offers observations on strategies to improve user engagement and operational effectiveness in the digital fashion business.​

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Cite This Article

Maaz Zaheer, Manvendra Singh, "Innovations and Challenges in E-Commerce Fashion Sites: An All-Inclusive Analysis," International Journal of Scientific Research in Engineering and Management, vol. 9, no. 5, May 2025. https://doi.org/10.55041/ijsrem47060

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5/7/2025

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