INSTITUTIONAL FINANCIAL SUPPORT TO STAND-UP AND START-UPS, OPPORTUNITIES AND CHALLENGES

Financial institutions support play a very important role in the process of establishing the start-up companies and their further development and operation. The government should strive to recognize innovative startups and help them to grow. This way, it influence the development and strengthening of economic activities in the country. High growth is mostly generated by innovative entrepreneurs who find and realize new business opportunities. The objective of this paper is to highlight the most important institutions with their support models that help the creating startup ecosystem, its existence, and to benefit the economy as a whole. The term institutional support refers to the part of economic environment of industry and business. It consisting of authorities and institutions whose decisions and active support in form of laws, regulation, financial and non-financial help brings a lot of changes in the functioning of any business. The institutions could be government owned, statutory, private or autonomous. It is the government or government supported institutions authorized to take up certain activities – financing, marketing, project preparation, training to promote industrial activities. The present paper provides an overview of start-up culture in India .This paper also discuss about the various reasons of growing start-ups and Government of India’s initiatives towards making India a start-up nation. At last the paper also suggests strategies that can help India in becoming Global Start up Power.