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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:10.55041/IJSREM24386

THE IMPACT OF INTERNET MARKETING ON CONSUMER BUYING BEHAVIOUR

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Paper ID:

10.55041/IJSREM24386

Volume:

7 |

7 |

Jul 2023

Pages:

Publication Frequency:

Monthly (12 issues per year)

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License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Shivani Yadav

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Abstract

A unique platform that connects people worldwide and at the same time brings truckloads of information on almost anything you can imagine. People make sites to find their lost love and end up connecting millions (heard of Orkut?), brand owners can listen to thousands of customers from around the globe without moving from their chair (seen Twitter?), NGO’s run campaigns to motivate people to vote (Jagore.com) … these are just a few examples of internet’s growing reality in today’s world.

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Cite This Article

Shivani Yadav, "THE IMPACT OF INTERNET MARKETING ON CONSUMER BUYING BEHAVIOUR," International Journal of Scientific Research in Engineering and Management, vol. 7, no. 7, Jul 2023. https://doi.org/10.55041/IJSREM24386

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5/21/2024

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