Introduction to Meta Verse and Advertising

In this modern world technology has a greater impact on the human being. Without technology our day is of no use. We are dependent on technology for most of our day to day activities. Technology change and updation is inevitable. In this situation of pandemic, it is great challenge to the people and the business concern. During this period use of technology helped the world to keep going. People even got used to Work from home . Business firm’s were trying to reach people in one or the other way. One of the recent trending topic is ‘Meta verse’. The term Meta verse was introduced in the year 1992 in Science fiction novel Snow Crash as a Meta and Universe by Neal Stephenson. Meta means ‘after or beyond’ and verse means Universe of Virtual World. A virtual world where people can interact through their avatars. Basically when it started it was restricted to video games..Mark Zuckerberg, rebranded Facebook as Meta Platforms, has bet the company’s future on the Meta verse. Meta verse has become one of the top emerging technologies in 2022. Meta verse as “Embodied Internet”, a conceptual 3D virtual world where people can socialize and interact with each other, play games, work, shopping, brands can advertise their product and any other stuffs which are impossible in real world. Many brands have realized the potentiality and are interested in using and building it.