Investigate How Coco-Cola and Pepsi Built Global Bandwagon effect

Investigate How Coco-Cola and Pepsi Built Global Bandwagon effect.

Shivam kumar

Department of School of Business

Galgotias university, Greater Noida, India

Abstract

It is estimated that this coca cola and pepsi drink is served more than one thousand million times in a day. Equally oblivious to the historic value of his actionswas Frank Ix. Robinson, his partner and book keeper. Pemberton & Robinson laid the firstfoundation of this beverage when an average nine drinks per day to begin with, upping volumesas sales grew.

In 1894, coca cola and pepsi  this beverage got into bottle, courtesy a candy merchant from Mississippi.

India‟s per capita consumption of cold drinks of coca cola and pepsi  as going by

survey results is rock bottom, less than over Neighbors Pakistan & Bangladesh, where it is four times as much. Behind the hype, in an effort invisible to consumer Pepsi pumps in Rs 3000 corers (1994) to add muscle to its infrastructure in bottling and distribution.

In coca cola and Pepsi is already market leader and in certain cities like Gorakhpur, Pepsi outlets are on one side & all the other colas put together on the other. While Coca Cola executive

scruff at Pepsi‟s claims as well as targets,

industry observers are of the view that Pepsi has definitely stolen a march over its competitor Coca Cola.

Apart from numbers, coca cola and  Pepsi has madequalitative gains. The foremost is its image. This image turnaround is no small achievements,considering that since it was established in 1989,