INVESTIGATING SUSTAINABLE BUSINESS MODELS IN INDIAN CONSUMER INTERNET START-UPS

This study delves into the landscape of sustainable business models within the realm of Indian consumer internet start-ups. With the rapid growth of the digital economy in India, propelled by increasing internet penetration and a burgeoning consumer base, understanding the dynamics of sustainable business models becomes imperative. Through a comprehensive literature review and empirical analysis, this research aims to identify, analyse, and evaluate the various business models adopted by Indian consumer internet start-ups, with a specific focus on their sustainability aspects. Drawing upon insights from interviews, case studies, and financial data, the study seeks to uncover the key determinants of sustainability in these business models, including revenue generation strategies, customer acquisition and retention tactics, scalability, and social and environmental impact. Furthermore, the research explores the challenges and opportunities encountered by Indian consumer internet start-ups in implementing sustainable business practices and proposes actionable recommendations for fostering a more sustainable entrepreneurial ecosystem in the Indian context. By shedding light on the intricate interplay between business viability and sustainability, this study contributes to both academic literature and practical insights for entrepreneurs, policymakers, and investors navigating the dynamic landscape of Indian consumer internet start-ups.