INVESTIGATION OF OPERATING PERFORMANCE OF MAJOR SUPER MARKETS OPERATING IN INDIA

INVESTIGATION OF OPERATING PERFORMANCE OF MAJOR SUPER MARKETS OPERATING IN INDIA

Shivani,

Guide: Shiwani Singh

Galgotias University

INTRODUCTION

This thesis delves into the operating performance of major supermarket chains in India, aiming to shed light on their financial health, operational efficiency, and the myriad factors influencing their

performance. India, with its burgeoning population and expanding middle class, presents a lucrative market for retail businesses. The supermarket sector, in particular, has witnessed remarkable growth, driven by factors such as increasing urbanization, rising disposable incomes, and changing lifestyles. As consumers increasingly seek convenience, variety, and quality in their shopping experiences,

supermarkets have positioned themselves as one-stop destinations offering a wide array of products under a single roof. This shift in consumer behaviour has not only fuel the expansion of existing super market chains but has also attracted new players eager to capitalize on the burgeoning market opportunity. Against this backdrop, understanding the operating performance of major supermarket chains becomes imperative for stakeholders ranging from policymakers and industry analysts to

supermarket managers and investors. By analysis key 5% Plagiarism financial metrics such as

profitability, liquidity, solvency, and efficiency, this study seeks to provide insights into the financial health of supermarket chains operating in India. Moreover, by investigating the factors influencing their performance, including market dynamics, operational strategies, and regulatory environment, the study aims to unravel the intricacies of the supermarket business landscape in India.