Loading article...
Loading article...
Stream/Area:
-
Subject:
-
Paper ID:
IJSREM65261
Volume:
10 |
6 |
Jun 2026
Pages:
1-10
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
MBA (Finanace)
MLR Institute of technology
MBA (Finanace)
MLR Institute of technology
This study examines the investment decision-making process at Country Delight Ltd. and evaluates various investment alternatives based on risk, return, liquidity, and profitability. The objective is to analyze the effectiveness of investment options such as equities, bonds, gold, and mutual funds while assessing the company’s financial position and market performance. The research is based on both primary and secondary data collected from company records, financial reports, journals, and market sources. Various analytical tools, including Net Present Value (NPV), Average Rate of Return (ARR), Profitability Index (PI), and Ratio Analysis, were used to evaluate investment performance. The findings indicate that equity investments and mutual funds generated higher returns, while bonds provided relatively stable but lower returns. The study concludes that a diversified investment strategy helps balance risk and maximize returns, enabling informed investment decisions and sustainable financial growth.
KEYWORDS
The study provides a comprehensive evaluation of various asset classes to assist investors in navigating a complex financial ecosystem. By shifting away from traditional, rigid avenues, modern investment planning requires a dynamic model that balances safety, liquidity, and maximized yields across equity, debt, commodities, and mutual funds. Based on the empirical financial data and comparative analysis spanning the last five years, the following definitive conclusions have been drawn: Macro Market Resilience & Equity Volatility: The analysis of the benchmark SENSEX, BSE 100, and BSE 200 indices reveals strong long-term growth with calculated cyclical corrections. The monumental recovery in 2022, where the SENSEX recorded a 20.79% positive change, underscores the high-reward potential of equities for investors possessing a higher risk tolerance. However, fluctuations like those seen in the BSE 100 during 2023 (13.49% change) emphasize that equity investments require continuous tracking and a long-term horizon.
· Michi Nishihara, Investment Decision Making and Risk,22 May 2018 . · Carlo Massironi (Studio Massironi Consulenza Finanziaria, Garda, Italy) Marco Guicciardi (Department of Psychology, Cagliari University, Cagliari, Italy) Investment Decision making from a constructivist perspective, ,2019 · W.K.H. Fung, ,R.C. Stapleton , Risk Analysis for Capital Investment Decisions ,2020 · Michi Nishihara, Optimal investment decision under regulatory and environmental risks, 22 May 2021 · Aristis, Philip Resende, Finance investments and Fund savings, Nov2022, Vol. 31 Issue 6, p832-845. 14p. 5 Diagrams, 2 Charts. · Renle Huang, The Design and Implement of Management System for Power Fixed Asset Based on Activity, 2021 · Alexandra v. Lubyanaya, Evaluation of the Effect of Non-Current Mutual fund son Profitability Mutual funds Efficiency ,2022 · Inderjit Kaur, Determinants of Investment Behavior of Investors Towards Mutual Funds, Journal of Indian Business Research, 2022 · Dr. S. Nagaraju, A Study on Mutual funds, journal for advanced research in applied sciences, 2023 · Vikas Agarwal Gerald D. Gay Leng Ling, Window Dressing in Mutual Funds, The Review of Financial Studies,2023
Publication Date
6/21/2026
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
Documents
Article Views
0
Total views since publication
PDF Downloads
3
Total downloads since publication
Geographic Reach
5
Digital Preservation: This article is permanently archived on Zenodo and complies with all data preservation standards across major indexing platforms.
Plagiarism Screening
This manuscript has been checked for plagiarism using TurnitinPlagiarismChecker software.
Conflict of Interest
The authors declare no conflict of interest related to this research work.
Funding Information
No funding information available for this research.
Related research in the same subject area
Loading similar articles...