Jio Platforms as a Digital Disruptor: How It’s Reshaping India’s Digital Ecosystem

Jio Platforms as a Digital Disruptor: How It’s Reshaping India’s Digital Ecosystem

RESEARCHER, KESHAV CHAUDHARY, DEPATMENT OF MANAGEMENT, SCHOOL OF BUSINESS, GALGOTIAS UNIVERSITY
GUIDE, DR.GAURAV GUPTA DEPARTMENT OF MANAGEMENT, SCHOOL OF BUSINESS, GALGOTIAS UNIVERSITY

Abstract
This study explores the transformative impact of Jio Platforms on India’s digital landscape, positioning it as a pivotal force driving technological disruption. By leveraging affordable connectivity and innovative digital services, Jio has significantly expanded internet accessibility across diverse socio-economic groups. The research highlights how Jio’s integrated ecosystem, encompassing telecommunications, digital content, and financial services, has accelerated digital adoption nationwide. It examines Jio’s role in fostering competitive dynamics, encouraging digital entrepreneurship, and enabling a surge in digital consumption. Furthermore, the paper analyzes the platform’s influence on traditional business models and its contribution to bridging the urban-rural digital divide. Through strategic partnerships and technological advancements, Jio has reshaped consumer behavior and market expectations. The findings underscore Jio’s function as a catalyst for India’s broader digital economy, emphasizing its long-term implications for innovation and inclusive growth.