Journal on 3D Mobile Advertisement

Journal on 3D Mobile Advertisement

FIRST AUTHOR

Mrs.U.Gomathi

Assistant Professor, Dept. Of Software Engineering

Periyar Maniammai institute of Science and Technology, Thanjavur

SECOND AUTHOR

S.Punithan

Department of Software Engineering

Periyar Maniammai Institute of Science and Technology, Thanjavur

ABSTRACT:

Smartphone advertising has become increasingly popular in recent years, as more and more people rely on mobile devices for their daily needs. The use of targeted marketing techniques has become an essential part of this industry, allowing companies to reach their desired audiences in a more efficient and effective manner.

This project aims to explore the benefits and challenges of targeted marketing for smartphone ads. The project will begin by reviewing the current landscape of smartphone advertising and analyzing the various strategies used to target audiences. This will include a review of the different types of ad formats and the methods used to measure their effectiveness.

The project will also examine the challenges associated with targeted marketing, including issues related to privacy, data collection, and user engagement. In addition, the project will explore the various technologies used to facilitate targeted marketing, such as artificial intelligence and machine learning.

The research will be conducted using a combination of quantitative and qualitative methods, including surveys, interviews, and data analysis. The goal of this project is to provide a comprehensive overview of the current state of smartphone advertising and to identify best practices for implementing targeted marketing strategies.

The results of this project will be useful for companies looking to expand their mobile advertising efforts, as well as for researchers interested in the intersection of technology and marketing. Ultimately, this project aims to contribute to the development of more effective and ethical approaches to mobile advertising.