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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM22503

Journal on 3D Mobile Advertisement

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM22503

Volume:

7 |

6 |

Jun 2023

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
Not assigned

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

S

S.Punithan

U

U.Gomathi

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Abstract

Smartphone advertising has become increasingly popular in recent years, as more and more people rely on mobile devices for their daily needs. The use of targeted marketing techniques has become an essential part of this industry, allowing companies to reach their desired audiences in a more efficient and effective manner. This project aims to explore the benefits and challenges of targeted marketing for smartphone ads. The project will begin by reviewing the current landscape of smartphone advertising and analyzing the various strategies used to target audiences. This will include a review of the different types of ad formats and the methods used to measure their effectiveness. The project will also examine the challenges associated with targeted marketing, including issues related to privacy, data collection, and user engagement. In addition, the project will explore the various technologies used to facilitate targeted marketing, such as artificial intelligence and machine learning. The research will be conducted using a combination of quantitative and qualitative methods, including surveys, interviews, and data analysis. The goal of this project is to provide a comprehensive overview of the current state of smartphone advertising and to identify best practices for implementing targeted marketing strategies. The results of this project will be useful for companies looking to expand their mobile advertising efforts, as well as for researchers interested in the intersection of technology and marketing. Ultimately, this project aims to contribute to the development of more effective and ethical approaches to mobile advertising.

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Cite This Article

S.Punithan, U.Gomathi, "Journal on 3D Mobile Advertisement," International Journal of Scientific Research in Engineering and Management, vol. 7, no. 6, Jun 2023.

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Publication Date

6/24/2023

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Double-Blind Peer Review

Review Rounds: 2

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The authors declare no conflict of interest related to this research work.

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