Knowing the Impact of Efficient Social Media Marketing

Knowing the Impact of Efficient Social Media Marketing

Dr. Ajay Kumar Varshney, Professor, KL Business School, Koneru Lakshmaiah Education Foundation, Green Fields, Vaddeswaram Campus, Guntur District, A.P., INDIA, 522302.

* Manaswini-2200560021-BBA-III Yr

* Lakshmi Prasanna Kumar-2200560024- BBA- III Yr

* Md. Mohin-2200560154-BBA- III Yr

* M. Santosh Kumar-2200560153-BBA- III Yr

ABSTRACT

In today's digital age, social media has become an indispensable tool for businesses to reach and engage with their target audience. Through social platform, people can now remain disconnected while still being linked.

Effective social media marketing requires a strategic approach that leverages the unique features and capabilities of different platforms. This research paper explores key strategies for efficient social media marketing, including audience segmentation, content creation, community engagement. By understanding and implementing these strategies, businesses can maximize their return on investment and achieve their marketing goals.

KEYWORDS

Brand Awareness, Customer Engagement, return on investment, Website Traffic.