Lead Generation and Processing of Personal Loan for HDFC Bank Customers

Lead Generation and Processing of Personal Loan for HDFC Bank Customers

Soumya Jijimon K (Student)

Prof. Prashant Rege (Assistant Professor)

Indira School Of Business Studies PGDM, Pune

ABSTRACT

This project deals with the mechanisms of lead generation and loan processing of personal loans offered by HDFC Bank, one of the premier private sector banks in India. The category of personal loans is critical and provides financial solutions without collateral; hence the efficiency of lead generation and loan approval by this bank assumes great importance for satisfying and retaining customers. The project will address two focus points: looking for potential customers through some forms of marketing channels like digital marketing and face-to-face marketing, and then efficiently streamlining the loan processing workflow from eligibility checks to disbursement.

The features and benefits of HDFC Bank's unsecured personal loans are thus listed out as quick approvals, low interest rates, and flexible repayments. To this end, valuable insights have been derived from the internship namely: loan marketing and its associated customer interactions as well as loan processing operations. Issues such as delays in loan processing owing to incomplete data forms and heterogeneity of needs across customers have also been enquired. The project shall enhance the lead conversion rate, efficiency in the processing aspect, and customer satisfaction concerning HDFC Bank, and thus seek to have a competitive advantage in personal loans.