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© 2026 IJSREM – International Journal of Scientific Research in Engineering and Management. This is an open-access journal. Articles are published under the Creative Commons Attribution (CC BY 4.0) License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:10.55041/IJSREM20928

Lead Generation: The Lifeblood of Business

Stream/Area:

-

Subject:

-

Paper ID:

10.55041/IJSREM20928

Volume:

7 |

5 |

May 2023

Pages:

Publication Frequency:

Monthly (12 issues per year)

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Not assigned

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

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Arti Anil Patil

DVK

Dr. Vijay Kumar

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Abstract

An overview of the idea of lead generation, including its significance, types of leads, lead generation approaches, tools used, lead generation funnel and general statistics on lead generation is given in this article. In the end, excellent lead generation may aid organizations in boosting sales and expanding their clientele, making it an essential part of any effective marketing strategy.

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Cite This Article

Arti Anil Patil, Dr. Vijay Kumar, "Lead Generation: The Lifeblood of Business," International Journal of Scientific Research in Engineering and Management, vol. 7, no. 5, May 2023. https://doi.org/10.55041/IJSREM20928

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Publication Date

12/4/2023

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The authors declare no conflict of interest related to this research work.

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