Leadership Styles of Women Entrepreneurs in Startups
Santhi. V
Student, Master of Business Administration
Dr.D.Arthi
Assistant Professor, Department of Business Administration
Avinashilingam Institute for Home Science and Higher Education for Women. Coimbatore
Tamilnadu.
Abstract
The leadership styles of women entrepreneurs in startups have garnered increasing attention due to their unique approaches to business management, decision-making, and organizational culture. Women entrepreneurs, often navigating a predominantly male-dominated business environment, exhibit diverse leadership qualities influenced by their personal experiences, socialization, and cultural contexts. This study explores the various leadership styles that women entrepreneurs adopt in the startup ecosystem, focusing on transformational, participative, and nurturing leadership approaches. Transformational leadership, which emphasizes vision, motivation, and innovation, is commonly observed among women entrepreneurs who seek to inspire their teams and foster an environment of creativity and growth. Participative leadership, where leaders involve their teams in decision-making processes, also stands out as a key characteristic, reflecting women’s collaborative and inclusive approach. Additionally, the nurturing leadership style, marked by empathy, care, and emotional intelligence, plays a significant role in building strong, supportive relationships within startups. By analysing the intersection of gender, entrepreneurial practices, and leadership theories, the research highlights how women entrepreneurs leverage their leadership styles to overcome challenges, promote inclusivity, and sustain business growth. This study contributes to the broader understanding of gender dynamics in entrepreneurship, offering valuable insights for both aspiring entrepreneurs and organizations aiming to support diverse leadership in the startup ecosystem. Ultimately, it underscores the importance of recognizing and supporting the leadership contributions of women in the entrepreneurial world.
Keywords: Leadership Styles, Startups, Business Management, Women Entrepreneur.
