Mapping the Meme-scape: A Bibliometric Analysis of Meme Research in India

This study presents a bibliometric analysis of meme-related research in India between 2019 and 2024, using data retrieved from Google Scholar and Scopus. The analysis investigates publication patterns, dominant research themes, key contributors, and institutional engagement within the growing field of meme studies. Utilizing tool ‘Lens.org’ for visualization, the study identifies an upward trend in academic interest, particularly within the domains of artificial intelligence, communication studies, and cultural analysis. Key themes include semantic and algorithmic analysis of memes, their role in political discourse, and their application in marketing and social movements. The findings reveal that institutions such as the Indian Institute of Information Technology and Bennett University are emerging as leading centres for meme research. By mapping the intellectual landscape of meme studies in India, this paper highlights critical knowledge gaps and offers directions for future interdisciplinary exploration.