MARKET ADOPTED BY TITAN

MARKET ADOPTED BY TITAN

MBA DUAL SPECIALIZATION

DR SEEMA GHANGHAS , KESHAV KUMAR

ABSTRACT

This examination paper has been written to comprehend the buyer purchasing conduct towards Titan wrist watches in Noida. The goals of this exploration is to concentrate on the variables influencing decision of sort of Titan wrist watches, to gauge the consumer loyalty towards Titan wrist watches, to figure out the ideal stage for purchasing of watches and to figure out the kind of lash material liked for wrist watches. Illustrative examination plan and non-likelihood (accommodation) inspecting method has been utilized to direct this exploration. To gather the essential information, poll is utilized and telephonic meeting is directed. . Information is broke down utilizing SPSS. The aftereffects of the review uncovered helpful data about the customers purchasing conduct which may be of extraordinary worth to the advertisers and the makers of Titan organization.

• World's fifth biggest Watch Manufacturer
• 65% portion of the overall industry in coordinated watch market
• Sonata: India's biggest selling watch brand
• Fastrack: India's biggest youth brand
• Tanishq: India's driving Jewelry player
• Titan Eye+: India's biggest corporate store in Eyewear
• Strength in Retail: 968 stores with over 1.3 million sft region
• Conveyance: More than 11,000 multi-brand outlets
• Accuracy Engineering: Preferred merchant for high accuracy parts to numerous worldwide producers
• Log jam in economy proceeded - frail purchaser feeling influencing optional spend
• Gold costs were 7% lower than earlier year
• Administrative shade on gold imports/deal and gold-on-rent office
• Offer of gold coins suspended to assist the public authority's endeavors with diminishing CAD
• Contributed Rs 75 lakhs for Uttarakhand help store
• Bound together client reliability program across Watches, Jewelry and Eyewear - "enclose" sent off
• Zero in on retail network development proceeds - 22 outlets (49k sft) added during the quarter across divisions
• Titan - Ducati watches sent off
• Titan Tagged crusade had north of 1,000,000 perspectives on You Tube
• Fastrack sent off "Wayfarer" assortment of shades and sacks
• Gems - Bangles assortment and Uncut Stones assortment sent off
• Titan Glares shades sent offTitan  Company    (earlier  referred  to  as  Titan

Enterprises Ltd.) is an Indian buyer great organization that makes design additional items which incorporate watches, adornments, eyewear, and so on. It is a joint endeavor of Tata Group and TIDCO (Tamil Nadu Industrial Development Corporation) and is thought about Tata gathering's biggest buyer organization. Later it continued to send off additional assortment of items and begun contacting more sections. Titan is additionally having its city explicit version for Mumbai and Kolkata

Titan Company Limited was laid out back in 1984 as is right now head quartered in Bangalore Karnataka. It is a piece of a consistently well known business aggregate, the Tata Group.

At first, Titan began as a watch making organization through a joint endeavor between the Tamil Nadu Industrial Development (TIDCO) and the Tata Group.