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MARKET RESEARCH SERVICES OF BANKS AND THEIR IMPACT ON PERCEPTION OF SERVICE USERS
MARKET RESEARCH SERVICES OF BANKS AND THEIR IMPACT ON PERCEPTION OF SERVICE USERS
Submitted By
Ashutosh Sharma
UNDER THE GUIDANCE OF
Prof. Dr. Ruchi Attri
MASTER OF BUSINESS ADMINISTRATION
School of Business
Galgotias University
CHAPTER 1: INTRODUCTION
Banks are still playing a very important role in our nation's economic development. They play an important role in the promotion of industry and commerce. The general aim of banks is to provide the peoples with monetary services, including business for their different plans. In India, the bank covers private banks, and the public banks, international banks, rural regional banks, and cooperative banks. They receive customer-term securities. Most banks have trained components to handle the financial requirements of short-scale industrial units in an organizational arrangement.
Banking is a very complex, but exciting topic because it involves knowledge of economics, sociology, psychology, the essence of marketing, and banking concepts. It is the customer with the highest degree of influence in marketing. The motto of effectively selling bank goods is a in a technical and traditional manner to meet the needs of the customers. Bank, therefore, need to incorporate additional research and market intelligence to promote innovation to ensure the loyalty of customers and as well as to be aware of improvements market conditions (Ojha, V.K, 2004)
