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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:10.55041/IJSREM15272

Market Research with (Marketing-Psychology & Consumer-Behaviour and Digital Market)

Stream/Area:

-

Subject:

-

Paper ID:

10.55041/IJSREM15272

Volume:

6 |

7 |

Jul 2022

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM15272

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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ADK

Afroz Dilshad Khan

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Abstract

The focus of this research paper is to do market research right by using marketing-psychology, consumer-psychology and consumer-behaviour in market research. We use business idea or an existing-business that is researching new directions or strategies, you will know to conduct market-research using market research methods conducting market research with interviews, conducting market research with surveys, conducting market research with focus groups, and conducting market research with data and KPIs, to you have to do your market research before you start your business. And also research scope and objectives like (provide basis for proper planning, reduce marketing cost, find out new markets for product) and many more. Market research is the data-driven approach to replacing assumptions with facts so you can start your business the right way. And the purpose of this study is to examine digital marketing strategies and consumer behaviour that can be utilized to identify actionable recommendations for increasing online market. And also know more about digital marketing in this research.

KEYWORDS

Marketing psychology consumer-psychology Market KPIs Survey interviews Market focus groups Scope of market research Marketing cost Digital Marketing.

Cite This Article

Afroz Dilshad Khan, "Market Research with (Marketing-Psychology & Consumer-Behaviour and Digital Market)," International Journal of Scientific Research in Engineering and Management, vol. 6, no. 7, Jul 2022. https://doi.org/10.55041/IJSREM15272

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Publication Date

1/6/2022

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The authors declare no conflict of interest related to this research work.

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