MARKETING 5.0: A New Era of Technology for Humanity

MARKETING 5.0: A New Era of Technology for Humanity

Rishab Mishra

Guide: Professor Sandeep Bhasin

AMITY INTERNATIONAL BUSINESS SCHOOL, NOIDA

AMITY UNIVERSITY, UTTAR PRADESH

ABSTRACT

Marketing has evolved rapidly over the past few decades, and we are currently witnessing the dawn of a new era - Marketing 5.0. This paper explores the concept of Marketing 5.0 and its implications for marketing practices in the modern era. The research methodology employed was an exploratory study utilizing qualitative and quantitative research methods. The study was conducted with a sample population of marketing professionals, experts, and academics. Qualitative data was collected through in-depth interviews and focus group discussions, while quantitative data was gathered through a survey. The data collected was analyzed using content analysis and statistical techniques. The findings suggest that Marketing 5.0 is a new era of marketing that emphasizes the use of technology to create a more personalized and meaningful relationship between companies and their customers. The study highlights the key features of Marketing 5.0 and the technologies that are driving this change. The paper concludes by discussing the implications of Marketing 5.0 for marketing professionals and organizations, and offers recommendations for how companies can leverage this new era of marketing to create more value for their customers. Overall, this study provides valuable insights into the emerging field of Marketing 5.0 and its implications for marketing practices in the modern era.

Keywords: Marketing 5.0, Technology, Customer engagement, Digital transformation.