Marketing and Sales Promotion
Yahaya Balarabe
BBA
Under The Guidance of Ms. Nishatha Sharma, Assistant Professor
School of Business Studies
Kalinga University, Naya Raipur-492101
PREFACE
Marketing and sales promotion plans should begin with an overview of the campaign's background, goals, and methodology. It establishes the framework for the other parts of the marketing strategy and is thus crucial to them. Potentially addressed in the introduction are the following significant points:
Good or Service Provide a high-level summary of the advertised item or service to kick things off. The marketing strategies discussed later in the article are supported by this background knowledge.
Be very explicit about what you want to achieve with the sales and marketing campaign. Whether the objective is to introduce a new product, increase sales, or enhance brand awareness among consumers, it must be clearly articulated.
For any advertising effort to be effective, you need to identify your target audience. This section may contain demographic information such as age, gender, location, socioeconomic status, etc. Knowing one's target audience inside and out is critical for crafting effective marketing messages.
Goals for Marketing: Outline the specific outcomes you desire from your marketing and sales initiatives. Goals should be SMART (specific, measurable, attainable, relevant, and time-bound) and align with the overall objectives of the organisation.
Outline the marketing objectives and the strategies that will be implemented to achieve them. This includes things like sales, influencer partnerships, social media promotions, advertising, etc.
Financial Resources: Provide a brief overview of the financial resources that will be utilised for the marketing and sales promotion drives. So now we're all on the same page, and we have all the tools we need to put the plan into action.
The desired result is a discussion of the expected outcomes of the sales promotion and advertising campaign. Revenue projections, increases in brand awareness, targets for new client acquisition, etc. are all instances of such measures.
Appropriately acknowledge and appreciate those who have contributed to developing the plan for marketing and sales promotion.
Taking everything into account, the introduction does a fantastic job of setting the stage for the sales promotion and marketing materials and providing readers with an idea of what to expect in terms of tone and substance. Being both brief and informative, it should stimulate interest in the next marketing activities.
