Marketing Strategies Adopted by MSMEs in Rural Andhra Pradesh

Micro, Small, and Medium Enterprises (MSMEs) in rural Andhra Pradesh play a pivotal role in fostering economic growth, employment, and social empowerment. This study explores the marketing strategies adopted by these MSMEs to sustain and expand their businesses in the rural context. Employing a mixed-methods approach, primary data collected through interviews and surveys reveal that MSMEs rely on a combination of traditional and digital marketing strategies, cooperative networks, customer relationship management, and government scheme utilization. Challenges such as limited market access and financial constraints are also discussed. The study underscores the role of tailored support and innovative marketing in enhancing MSME sustainability in rural Andhra Pradesh5.