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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:10.55041/IJSREM32915

MARKETING STRATEGIES AMUL ICE-CREAM IN NOIDA

Stream/Area:

-

Subject:

-

Paper ID:

10.55041/IJSREM32915

Volume:

8 |

4 |

Apr 2024

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM32915

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

AS

ASHISH SHARMA

DRKS

Dr. Ravi Kant Sharma

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Abstract

This essay explores new ways of advertising Amul Ice Cream in the ever-changing Noida market. Noida is a metropolis with a diverse population and a fast growing client base, providing Amul with ample opportunities for growth. After researching the local market, customer tastes, and competitors extensively, this report offers strategic positioning and promotion ideas for Amul Ice Cream. Some examples of these strategies include developing regionally specialized flavors, utilizing innovative packaging designs, forming partnerships with local businesses and events to increase product visibility, and utilizing digital platforms for more targeted promotion and interaction. Promoting a company’s commitment to offering reasonably priced, high-quality products is a certain way to boost brand trust and loyalty. Amul can strengthen its position and drive growth in the fiercely competitive ice cream sector with these innovative marketing strategies tailored to the Noida market.

KEYWORDS

Amul Ice Cream Noida marketing strategies product differentiation distribution channels promotional activities customer engagement.

Cite This Article

ASHISH SHARMA, Dr. Ravi Kant Sharma, "MARKETING STRATEGIES AMUL ICE-CREAM IN NOIDA," International Journal of Scientific Research in Engineering and Management, vol. 8, no. 4, Apr 2024. https://doi.org/10.55041/IJSREM32915

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12/31/45413

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