MARKETING STRATEGIES AND BRAND LOYALTY OF HALDIRAM IN INDIA

MARKETING STRATEGIES AND BRAND LOYALTY OF HALDIRAM IN INDIA

AMAN KUMAR - 21GSOB1010445

UNDER THE GUIDANCE OF

DR. VED PRAKASH

ABSTRACT
The famous Indian candy and snack company Haldiram's marketing strategies for creating and maintaining brand loyalty in the Indian market are examined in this study. The Indian snack food business is quite competitive, yet Haldiram has managed to stay at the top by combining innovative advertising with a commitment to quality and legacy. Crucial elements of Haldiram's marketing strategy include a wide range of products, excellent branding, smart pricing, extensive distribution networks, and stimulating promotional events. By appealing to consumers' sentiments through its rich history and cultural significance, Haldiram has successfully solidified its position in their hearts and minds. Through an analysis of the brand's advertising strategies and their impact on consumer loyalty, this article seeks to understand why Haldiram has maintained such a strong presence in the Indian market.
The following concepts are relevant to this article: marketing, branding, cultural resonance, distribution network, promotional activities, Indian snacks, marketing, marketing strategy, and Haldiram.