Marketing Strategies of AI and ML in E-Commerce Facebook

This study explores how artificial intelligence (AI) and machine learning (ML) technologies are revolutionizing e-commerce marketing on Facebook. It investigates applications such as personalized advertising, dynamic ad optimization, chatbots, predictive analytics, and the automation of marketing processes. Using a mixed-methods approach involving surveys, case studies, and secondary data analysis, the research highlights the tangible impact of AI/ML tools on enhancing customer engagement, improving ROI, and streamlining operations. Case studies of companies like Sephora, ASOS, and Wish demonstrate significant gains in performance and targeting efficiency, while also identifying challenges like data privacy and algorithmic bias