Marketing Strategies of AI and ML in E-Commerce Facebook





Find us on Google Scholar

Peer Review Policy
Article Processing Charges
Publication Procedure
Research Topics
FAQ
Copyright Infringement
Refund and Cancellation Policy

Download 12
File Size 209.96 KB
File Count 1
Create Date 13/06/2025
Last Updated 13/06/2025

Download

Description

Marketing Strategies of AI and ML in E-Commerce Facebook

Author: Sachin Kumar Singh
Master of Business Administration,

Galgotias University,

Greater Noida, Uttar Pradesh
Email: ssr34373@gmail.com

Abstract
This study explores how artificial intelligence (AI) and machine learning (ML) technologies are revolutionizing e-commerce marketing on Facebook. It investigates applications such as personalized advertising, dynamic ad optimization, chatbots, predictive analytics, and the automation of marketing processes. Using a mixed-methods approach involving surveys, case studies, and secondary data analysis, the research highlights the tangible impact of AI/ML tools on enhancing customer engagement, improving ROI, and streamlining operations. Case studies of companies like Sephora, ASOS, and Wish demonstrate significant gains in performance and targeting efficiency, while also identifying challenges like data privacy and algorithmic bias

Previous

A Survey on Machine Learning Assisted CSI Based Approaches for Securing Wireless Networks

Next

Employing Machine Learning Assisted CSI For Securing Wireless Networks

What is DOI

DOI:

A DOI will help Author(s) easily locate a document from your citation. Think of it like a Social Security number for the article you're citing — it will always refer to that article, and only that one. While a web address (URL) might change, the DOI will never change.

Where can i find DOI:

In IJSREM journal articles, the DOI will be printed with the article itself, usually on the footer of the page
If the DOI isn't included in the article, look it up on the website CrossRef.org (use the "Search Metadata" option) to check for an assigned DOI.

Benefits:

Allows for a quick and precise search.
Article can always be located.
Persistent link to its location on the Internet.
Easier identification of published articles even if the metadata URL is changed.
Aid in citation tracking, ensuring a researcher has accurate metrics on how and where their research outputs are being used or referenced.

Site Map

Terms and Conditions

Copyright Infragmentation

Publication Ethics

Editorial Board

Processing Fee's

Call for Papers

Publication Procedure

Research Topics

Frequently Asked Questions

What type of papers does International Journal of Scientific Research in Engineering and Management (IJSREM) publish?

Research Paper, Survey Paper, Informative Article, Case Studies, Review Papers, Comparative Studies

How long does it take for an accepted paper to be actually published?

Approximate will inform within 24 hours via email and sms.

What is the procedure to submit my paper?

Please Submit your Research Paper here Submit Research Paper Online - IJSREM

What is a Paper ID?

Paper ID is an Unique Identification Code provided to your submitted Manuscript. You should always mention the Paper ID during any communication with us.

How long my published paper will stay online?

Lifetime.

May I submit more than one article?

We will accept multiple submissions across multiple communities, as long as the author joins each community.

Why IJSREM?

IJSREM is one of the world's leading and fastest-growing research publications with the paramount objective of discovering advances by publishing insightful, double-blind, peer-reviewed scientific journals.

Publication Time Period

The Submitted Article/Paper will accept within 12-24 Hours, and it can publish within 24 Hours

Publication Procedure

Manuscript Submission - Check Manuscript Plagiarism - Send for Editorial Review - Final Decission to Author - Payment of Publication Fee - Re-screening - Final Publication

Processing Fee's

For Management, Hosting & Office Expenditure IJSREM Journal may charge some amount to publish the paper.

To Publish a Paper ₹: 800/- INR (without DOI)

₹:1000/- INR (with DOI)

To the extent possible under, Indospace Publications has waived all copyright and related or neighboring rights to Journal. This work is published from India.

Disclaimar Privacy Policy Terms and Conditions

Copyright © 2023. All Rights Reserved