MARKETING STRATEGY of MAGGI

MARKETING STRATEGY of MAGGI

Akash Utsav

EXECUTIVE SUMMARY

The report entitled ‘MAGGI – A PROJECT REPORT on MARKETING STRATEGY’ deals with the study of NESTLE as a brand which acquire Maggie in 1947 & launched it in India in 1983 as an evening snack which became synonymous with noodles. This study tries to analyses the marketing strategy of Maggi before & after the controversy and how post dropping significant market share during the ban, they were able to smoothly regain the market share within a few months of re-lunch.

The introduction provides the company background (Nestle), Maggi launch in India, its competitors, their initial marketing strategy for Maggi, the controversy that cost them their market share and position as market leaders and how they adopt emotional marketing strategies to reconnect with mothers and youngsters to re-launch the product in the market.

The focus of my research was the measurement of customer satisfaction provided by Nestle Maggi. There can be no better opportunity to interact with the external as well as the internal customer of an organization. Finally the result of the research verify the fact that keeping the customers but also to expand the business to new horizons.