MARKETING STRATEGY OF SAMSUNG FOR INCREASING THE SALES OF SAMSUNG PRODUCTS

Mobile phones enhance people_x0092_s mobility, as we have entered in the 21st Century the importance of information changes rapidly. It is an era of media, news and all about information. The information plays a very important role in the decision-making, policy making and all about evaluation of services provided by an organization, which is the future of the nation. The SAMSUNG is a leading name in the field of medium of communication. It provides the latest technology, the finest Features & the greatest hardware devices that connect people to each other. Samsung is basically a manufacturing industry and based on consumer satisfaction. A satisfied consumer promotes few more consumers while a furious consumer detaches many more consumers. So we can say that satisfaction level is lingered on between the commitment and fulfillment of an industry. We are fortunate enough that satisfaction of Samsung is much better than other competitors. It is also the time of competition; means if you want to survive you should beat your competitor through your policy, act and market strategy. The NOKIA cellular phones and LG mobile phones along with SONY ERICSSON are few market competitors of SAMSUNG mobile phones today. We proud that we beat all other competitors except NOKIA through our features, service, attraction, rates and technical point of view. It was with this aim that I decided to study the current scenario at one of the most important industry i.e. SAMSUNG INDIA ELECTRONICS (P) Ltd. And find out the extent of customer satisfaction and competitive style and how it could improve its service better.