MERGERS AND ACQUISITIONS: DO THEY CREATE LONG-TERM SHAREHOLDER VALUE?

This study explores whether mergers and acquisitions (M&A) create long-term shareholder value. Despite their popularity as a growth strategy, empirical findings reveal mixed results regarding the financial and operational outcomes of M&A activities. Through exploratory research and survey-based data collection, this research evaluates key factors influencing M&A success, including cultural integration, leadership continuity, due diligence, and post-merger communication. The study uses descriptive statistics and interpretative analysis to uncover patterns and relationships. Findings highlight that M&A success is heavily reliant on non-financial factors such as cultural compatibility, strategic alignment, and integration planning. The research concludes with managerial recommendations for improving M&A outcomes and identifies areas for further academic inquiry.