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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM33062

Navigating Consumer Behavior: Riya Enterprise's Strategies in the Copper Utensil Offline and Online Markets

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM33062

Volume:

8 |

5 |

May 2024

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
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Not assigned

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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RS

Rutuja Salunkhe

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Abstract

This study analyzes Riya Enterprise’s strategies in the copper utensil market, focusing on consumer behavior across offline and online channels. Through qualitative and quantitative methods, we explore how Riya integrates both platforms to meet consumer needs effectively. Our findings offer insights for businesses aiming to navigate similar markets successfully.

KEYWORDS

Consumer behavior Riya Enterprise Copper utensils Offline/Online marketing Marketing strategies Consumer preferences Multichannel tactics Brand positioning Market analysis Consumer insights

Cite This Article

Rutuja Salunkhe, "Navigating Consumer Behavior: Riya Enterprise's Strategies in the Copper Utensil Offline and Online Markets," International Journal of Scientific Research in Engineering and Management, vol. 8, no. 5, May 2024.

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12/31/45416

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Double-Blind Peer Review

Review Rounds: 2

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The authors declare no conflict of interest related to this research work.

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