Navigating Organizational Change: Digital Transformation, Cultural Integration, and Diversity at Target Corporation

This study examines the challenges faced by Target Corporation in digital transformation, cultural integration, and workforce diversity and inclusion. By integrating Lewin’s Three-Step Model and Prosci’s ADKAR model, this research provides a comprehensive analysis and proposes viable solutions. The executive summary introduces the case and its significance, while the findings section outlines the challenges, specific problems, and potential solutions. Theoretical frameworks are applied to enhance understanding of their practical relevance. Discussions cover effective model implementation, HRM alignment with diversity goals, and a robust change management plan. The study concludes with recommendations and an action plan, blending theory with practicality to offer a roadmap for addressing organizational behaviour complexities.