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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM27727

Navigating the Competitive Landscape: Study on Product Positioning, Repositioning, and Repurposing

Stream/Area:

-

Subject:

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Paper ID:

IJSREM27727

Volume:

7 |

12 |

Dec 2023

Pages:

Publication Frequency:

Monthly (12 issues per year)

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Not assigned

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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VAISHNAVI NAIR

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Abstract

Companies use key strategies such as Product Positioning, Repositioning, and Repurposing to achieve long-term success in the market. These strategies include placing products in consumers’ minds, altering how Products are perceived already, and repurposing Products for new or varying audiences. These strategies are essential for businesses trying to stand out from competitors, remain relevant, and expand in the highly competitive business environment of today.

KEYWORDS

positioning repositioning repurposing business competitive markets brand repositioning.

Cite This Article

VAISHNAVI NAIR, "Navigating the Competitive Landscape: Study on Product Positioning, Repositioning, and Repurposing," International Journal of Scientific Research in Engineering and Management, vol. 7, no. 12, Dec 2023.

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Publication Date

12/24/2023

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Double-Blind Peer Review

Review Rounds: 2

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The authors declare no conflict of interest related to this research work.

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No funding information available for this research.

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