Navigating the Digital Era: Exploring the Influence of Social Media on Everyday Life

Navigating the Digital Era: Exploring the Influence of Social Media on Everyday Life

Ashwini N.T, D . Sriram, Gunjan Dadhich, Harshita Agarwal, Naman Ram

Abstract :

Social networking platforms are so common in today's digital age that it has drastically changed how people go about their everyday lives. This study uses a mixed-methods approach to fully explore the complex relationship between daily events and social media usage. Through the utilization of surveys, interviews, and observational methods, we explore how social media influences communication patterns, relationships, and overall well-being. Our quantitative analysis reveals notable correlations between social media engagement and various outcomes, shedding light on its impact on subjective experiences and perceptions. Simultaneously, qualitative analysis uncovers nuanced insights into identity formation, social comparisons, and meaningful connections fostered by social media. By integrating these findings, our study offers a comprehensive understanding of how social media shapes behaviors and perceptions in the digital age. We underscore the intricate interplay between online engagement and offline experiences, providing actionable insights for promoting responsible social media usage and maximizing its positive potentials while mitigating adverse effects. This research contributes to informed interventions and strategies for researchers, policymakers, educators, and individuals navigating the digital landscape.

Keywords

1.        Social media impact

2.         Daily life

3.         Digital era

4.         Communication habits

5.         Information consumption

6.         Self-perception

7.         Interpersonal connections

8.         Mental well-being

9.         Offline interactions

10.       Individual identity

11.       Collective identity

12.       Emerging trends

13.       Challenges

14.       Privacy concerns

15.       Algorithm governance