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Navigating the Future: Pay-Later Options in E-Commerce and Their Influence on Purchase Decision-Making

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Navigating the Future: Pay-Later Options in E-Commerce and Their Influence on Purchase Decision-Making

Navigating the Future: Pay-Later Options in E-Commerce and Their Influence on Purchase Decision-Making

 

 

Prof. RAKSHA H V 1

Assistant Professor - Shushruti Institute of Management Studies

Prof. YOGASHREE V 2

Assistant Professor - Shushruti Institute of Management Studies

 

ABSTRACT

The pay-later options in e-commerce revolutionized consumer-buying behavior by making an e-commerce transaction flexible and convenient. The paper investigates the influence of using pay-later options on consumers' decision-making in e-commerce, including platforms such as Amazon, Flipkart, Myntra, Meesho, Blinkit, Zepto, Ola, and many more. Through mixed methods of two stages, the paper identifies the factors behind consumers' adoption of BNPL options and analyses how the latter influences purchasing decisions. Combining data analysis—thereby bringing statistical insights into consumer preferences and patterns—this study offers recommendations on how to optimize pay-later strategies for better customer satisfaction and increased sales growth.

Keywords: e-commerce, consumer-buying behavior, pay-later services, online transactions, BNPL, Amazon, Flipkart, Myntra, Meesho, Blinkit, Zepto & Ola.

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