NEED OF SPECIALIZED WAREHOUSING AND PROCESS IMPROVEMENT AT ABC MOTHER-HUB: AN ILLUSTRATIVE CASE STUDY

The pandemic was a shot of adrenaline for global ecommerce. EMarketer projects that COVID-19 accelerated India’s e-commerce adoption by several years. The Indian government has been proactive in the development of this sector by granting it an infrastructure status, implementing of Goods and Service Tax (GST) and creating Logistics division in the Ministry of Commerce to coordinate integrated development of the sector by way of policy changes, improvement in existing procedures, identification of bottlenecks and gaps, and introduction of technology-based interventions. The purpose of this case is to highlight the process, people, and operations improvements undertaken by an Indian e-commerce . Researcher spent 60 days onsite (the company’s warehouse located in Haryana ) observing the processes, identifying issues, providing solutions, and tracking and recording improvements as per the action research methodology3. Thus, two-fold objectives were achieved: 1) improved cost efficiency and material handling processes in the warehouse and 2) knowledge building in the strategic operations management area. The case is a representative illustration of how the Indian logistics industry is moving from fragmented, unorganized, and inefficient systems to a more organized, structured sector in an ultra-competitive global space. Warehousing in India has been connected to nourishment security and horticultural development. The Central Government built up state claimed and controlled warehousing organizations to empower better stockpiling of farming items in the 1950s. In the course of the most recent two decades, the requirement for warehousing has likewise been felt in non-farming areas, for example, retail trade. Warehousing is currently observed as an essential piece of the inventory network where products are put away to safekeeping, as well as where other esteem procedures are executed, in this way limiting wastage and expenses.