Neo Banking Adoption in India: An Integrated Analysis of Consumer Readiness, Behavioral Intentions, and Attitudinal Barriers

In this paper we have begun by asking a simple question: why hasn't neo In India banking is taken off more, as the strength of the But what is convenience advantage? What these things, the answer generally prove to be multi-layered. One of the answers is awareness - or unawareness. A most of our respondents had used a neo banking facility. they did it without being quite aware of it. The brand has not guppied the merchandise. One of the reasons is security anxiety, which is common but, and, especially, not identical with active distrust. The majority of reluctant users are not saying no, they are saying 'not yet.' And one reason is institutional inertia: because The largest obstacle that is not related to a need was a mere preference by 39% of the respondents. for traditional banking. No grievance over neo banking. Not a specific fear. Nothing but a familiarity with what they already possess. All these obstacles are not indefinitely fixed. The gap in awareness is bridged. as the industry continues to expand and as embedded products increase. clearly branded. Yet security anxiety declines with time as digital. finance normalises and platforms accumulate visible track record. The change in institutional preference occurs as the digital experience at. traditional banks gets better - which it gradually is - or when. neo banking achieves the stability and credibility that enables it to do so. the comparison feel a less dangerous risk. The neo banking revolution in India is supported by the infrastructure. really on-the-ground: Aadhaar, UPI, smartphone penetration, a. young and economically aspiring population. What is still being built up is the psychological fabric the confidence, the familiarity, the sense of it is as safe on Jupiter as your money. it is at SBI. It is time consuming to build up. But according to what we saw in this it is already well advanced.  

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