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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM46488

ONLINE AND OFFLINE CONSUMER BEHAVIOUR IN MARKETING

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IJSREM46488

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IJSREM46488

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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MII

Ms. Ilma Irshad

MBJ

Ms. Bitika Jana

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Abstract

Abstract- Shopping has changed as a result of the influence of technology with most people preferring online shopping to the traditional physical store shopping. This trend took center stage in the past decade with many retail giants integrating the two approaches to achieve maximum benefit. This research aims to understand the comparison between online shopping & physical store shopping and consumer behavior towards these modes of shopping. This paper identifies and discusses that male population tend to shop more online shopping rather than physical shopping. For safety of payment more preference is given to shopping malls related to physical shopping. People are slowly going for online shopping but the majority mentality of people goes to physical shopping as it is having trust, feel and touch of the product. In our research we have found out that FlipKart and Jabong are the major players in the online retail and online shopping is here to stay and number of people favoring this mode is growing day by day.

KEYWORDS

Online shopping consumer behaviour physical shopping.

Cite This Article

Ms. Ilma Irshad, Ms. Bitika Jana, "ONLINE AND OFFLINE CONSUMER BEHAVIOUR IN MARKETING," International Journal of Scientific Research in Engineering and Management, Feb 2025. https://doi.org/IJSREM46488

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Publication Date

2/4/2025

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The authors declare no conflict of interest related to this research work.

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