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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM49051
Volume:
9 |
5 |
May 2025
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
The fast development of e-commerce stages has revolutionized the way customers shop, with Myntra developing as a driving design and way of life commercial center in India. Myntra offers a endless determination of items, from attire and footwear to embellishments and excellence things, catering to assorted shopper inclinations. In any case, with the comfort of online shopping comes the challenge of item returns, an necessarily viewpoint of the online retail experience. This theoretical investigates the online shopping environment on Myntra, centering on buyer behavior, item revelation, and the ease of returns. Myntra’s user-friendly interface, personalized suggestions, and vigorous co-ordinations have essentially boosted client engagement and fulfillment. At the same time, the platform’s hassle-free return policy enabling clients to return items that don’t meet their expectations enhances believe and dependability. In spite of these focal points, the tall volume of returns postures operational challenges, such as turn around coordinations and supportability concerns.
KEYWORDS
Publication Date
5/28/2025
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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