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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM49752

Online Shopping on Retail Sector (Amazon)

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM49752

Volume:

9 |

6 |

Jun 2025

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/ijsrem49752

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Achyut Tiwari

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Abstract

India’s e-commerce market, valued at ₹8.5 lakh crore in 2024, is reshaping retail, with Amazon holding a 30% share (IBEF, 2024). This study examines Amazon’s impact on consumer behavior and traditional retailers in Noida, India, using a mixed-methods approach. Data from a Google Forms survey (n=150) and in-depth interviews (n=25) reveal that 55% of consumers prefer Amazon for convenience and discounts, spending ₹5,000-15,000 monthly (65%). However, 30% of traditional retailers report revenue declines due to Amazon’s pricing strategies. Challenges include logistics delays (25%) and privacy concerns (20%). Recommendations include optimizing last-mile delivery, enhancing seller transparency, and supporting small retailers through subsidies. This study contributes to e-commerce literature and offers actionable insights for policymakers and businesses.

KEYWORDS

Amazon e-commerce retail consumer behavior Noida India mixed-methods

Cite This Article

Achyut Tiwari, "Online Shopping on Retail Sector (Amazon)," International Journal of Scientific Research in Engineering and Management, vol. 9, no. 6, Jun 2025. https://doi.org/10.55041/ijsrem49752

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Publication Date

6/7/2025

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Double-Blind Peer Review

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