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Paper ID:10.55041/IJSREM.IBFE159

Online vs Offline Buying Behaviour of Consumers Towards Branded Apparel in Amravati City.

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10.55041/IJSREM.IBFE159

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Monthly (12 issues per year)

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10.55041/IJSREM.IBFE159

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

MDV

Mrunal D. Verulkar1

PSG

Prof. S.S. Gupta2

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Abstract

The rapid growth of e-commerce has transformed the way consumers shop for branded apparel, leading to a shift in consumer behaviour and preferences. This study investigated the online vs offline buying behaviour of consumers towards branded apparel in Amravati City, exploring the factors that influence their purchasing decisions and channel preferences. A survey of 50 respondents was conducted to gather insights into their preferences, behaviours, and demographics. The findings suggest that convenience, discounts, and product variety drive online shopping, while tactile experience and social interaction drive offline shopping. The study also examines the impact of demographic factors on channel preferences and provides insights for retailers to develop effective strategies.

KEYWORDS

Online shopping Offline shopping Branded apparel Consumer behaviour Amravati City.

Cite This Article

Mrunal D. Verulkar1, Prof. S.S. Gupta2, "Online vs Offline Buying Behaviour of Consumers Towards Branded Apparel in Amravati City.," International Journal of Scientific Research in Engineering and Management, Jan 2026. https://doi.org/10.55041/IJSREM.IBFE159

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Publication Date

1/28/2026

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Double-Blind Peer Review

Review Rounds: 2

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The authors declare no conflict of interest related to this research work.

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